Dictionary of Marketing Terms

Jane Imber
Dictionary of Marketing Terms



Издательство: Barron's Ed
Жанр: Barron's Ed

Качество: Хорошее
Страниц: 624
Формат: pdf, fb2, epub

This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.