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Contagious: How to Build Word of Mouth in Digital Age

Тема в разделе "Иностранная литература", создана пользователем Artur1, 23 окт 2015.

  1. Artur1

    Artur1 Букварик

    Berger Jonah
    Contagious: How to Build Word of Mouth in Digital Age

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    Издательство: Simon & Schuster
    Жанр: Simon and Schuster

    Качество: Хорошее
    Страниц: 256
    Формат: pdf, fb2, epub

    Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
     


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    • contagious.pdf
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    • contagious.epub
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