Principles of Marketing

Kotler Philip
Principles of Marketing



Издательство: Pearson
Жанр: Pearson

Качество: Хорошее
Страниц: 720
Формат: pdf, fb2, epub

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.