Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

Weich John
Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation



Издательство: Bis Publishers
Жанр: Прочие

Качество: Хорошее
Страниц: 176
Формат: pdf, fb2, epub

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. Weich is American and a great storyteller and public relations wizard!