This is Advertising

Eliza Williams
This is Advertising



Издательство: Thames&Hudson
Жанр: Thames and Hudson

Качество: Хорошее
Страниц: 224
Формат: pdf, fb2, epub

Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

 

Нормально, можно почитать)))